When you have no proposal differentiators you can always use this one
It costs nothing. It requires no one but yourself. It is always available. But most people don’t even think about it.
Even when you can’t think of any differentiators, you can still show insight. And if you can’t do that, all you have left is to win based on a lower price. If you have no insight and your competitors do, maybe you shouldn’t bid.
What is insight and why does it matter in proposals?
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